This quarter, we've made significant progress in enhancing the safeguards and standards that matter most to advertisers. Here are the key updates.

New research and guidance on how brands can scale creator partnerships responsibly while maintaining brand safety, suitability, authenticity, and audience trust.

New brand suitability controls—TikTok Video Exclusion List and TikTok Profile Feed Exclusion List—give advertisers greater flexibility over where their ads appear.

Supercharge your paid, organic, and creator content with our badged partners

Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.

All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.

We're introducing several new features and updates aimed at providing both advertisers and our community enhanced transparency and control over data.

Hear from five industry leaders in safety, advertising and measurement on what's coming next, and how TikTok is leading the way.

Using TikTok's new Category Exclusion and Vertical Sensitivity controls, advertisers now have more customizable ways to define where their ads appear on the For You feed. Allowing for brand protections that extend beyond traditional suitability, the controls can be conveniently accessed in a new unified Brand Safety Hub in TikTok Ads Manager.

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